Ministry Updates
Cotton Candy and Community: SVTC at Happy Birthday America 2024

Every Fourth of July, Gypsy Hill Park in Staunton fills up with lawn chairs, flags, and families. Happy Birthday America has been doing this since 1970, started by the Statler Brothers. Three days. Free admission. Fireworks. The whole town shows up.
And every year, we're there with a cotton candy booth.
Not because cotton candy has anything to do with addiction recovery. It doesn't. But because community has everything to do with it.
When people in the Shenandoah Valley hear "Teen Challenge," we want them to think of neighbors, not strangers. We want them to picture the guys behind the booth handing their kids cotton candy, not some facility they drive past on Route 11.
That's the point.
We spin cotton candy. We hand it out. We talk to people. Some of them know exactly who we are. Some of them have family members who went through the program. Some of them just want blue cotton candy for their kid and don't care who's serving it.
All of it matters.
Ministry isn't just what happens inside a building. It's what happens when you show up in your community and say, "We're here. We're part of this. And we're not going anywhere."
Staunton has been good to us. Happy Birthday America is one of the ways we get to be good back.
See you at the park next July.
Written by
Justin Franich
Justin Franich
Teen Challenge graduate, 20+ years in recovery, and Executive Director of Shenandoah Valley Teen Challenge. Need help? Reach out today or call 540-213-0571.
Related Articles

He Saw a Map With No Pins and Decided That Wasn't Acceptable
My dad had no diploma, no plan, and no experience. He saw a map with no pins in Virginia and decided to start a recovery ministry. Here's what he built.

My Father Helped a Few People Get Their Lives Back
A tribute to my father, Rev. John Franich founder of Shenandoah Valley Teen Challenge and the quiet, faithful obedience that helped break a cycle in our family and restore hundreds of lives.

For the People Who Make the Call
80% of the calls we received at our residential program came from families, not the person struggling. So we rebuilt everything around that truth. Here's what's new at SVTC.info and JustinFranich.com.

Our Students Sang with Third Day at the Shenandoah County Fair
Third Day needed a community choir for their concert at the Shenandoah County Fair. A few days later, our students were on stage in Woodstock.